Product Design

Chandigarh University Lucknow

The new website for Chandigarh University’s Lucknow campus: 900+ pages from 19 layouts, sized for a million visitors a month. I led it from a Day 0 draft to handover, with a team of five.

Client
Chandigarh University, Uttar Pradesh
Year
2026
Role
Team Lead, Product Design Engineer
Services
Product Design, Design System, Information Architecture, Frontend Development, Team Lead, Stakeholder Management

Chandigarh University opened its Uttar Pradesh campus in Lucknow in 2024, and its website was still a PHP build with no CMS, no automation and ten-year-old architecture. The brief asked for everything at once: modern and clear to every age group, easy to run, fast, good for search, AI-ready, on-brand, and better at bringing in registrations.

I led the project from the first draft to handover: the design, the design system, the architecture and stack, a team of five, and every review with the university’s management. When a section was faster to build than to explain, I built it.

The shipped hero: the campus’s concrete lattice shot from below in black and white, “India’s First AI-Augmented Multidisciplinary University” with the last three words in italic serif, the full navigation, an application countdown and an “Ask anything about us” bar

The brief

Serious, but for everyone

Private university sites in India are advertisements: banners, pop-ups and Apply Now in every corner. It works, and a new site could not cost the university a single registration. But the same site had to reach a student who knows the web, a parent who knows the basics, and a family visiting a university site for the first time. Clutter loses the last group; bare minimalism loses them too.

The Lucknow campus: a colonnade of red sandstone arches with pointed brick heads, looking through to a courtyard
The Lucknow campus: its best asset, so it leads

Day 0

A whole draft before the first meeting

A university moves through layers of approval, and waiting on each layer would have spent the six months before anything was drawn. So before day one I designed the whole landing page in twelve hours: fifteen sections, from the hero to the footer, with campus photos I found on the university’s Instagram. I expected it to be rejected. It was meant to start the conversation. The chancellor approved it.

Fifteen sections in twelve hours.

The Day 0 hero: “Your journey starts here” set in perspective along two faces of a brick building, a dashed road from Kanpur to Lucknow across a teal sky, and an Apply Now button
The Day 0 hero

The system

A grid that says serious

The old site’s content floated wherever it landed. I put every piece in a box on a strict grid of lines: it contains the content, ranks it, and reads as discipline, which suits an institution. It also meant each new section was a new arrangement of the same grid, not a new design. Seven days later there was a design system, a wireframe and an architecture for the build.

One section, 25 drafts

Tradition, draft by draft

Draft 1: three boxed claim cards over a hand-drawn campus skyline in terracotta
Draft 01: Day 0. A strict grid of boxes: every claim in its own cell.
Draft 5: the claim cards above a boxed grid of an alumni story, four headline numbers, quick links and a student photo
Draft 05: The same grid, now carrying the numbers, the alumni story and quick links.
Draft 10: a golden CU tower rising out of clouds with the claim cards floating around it and an alumni banner below
Draft 10: The storyline ask: a tower rising through clouds, the cards floating around it.
Draft 15: a bento of the placement chart, the campus illustration, the numbers, quick links, a research graph and the alumni story
Draft 15: A bento: placement chart, research graph and alumni story side by side.
Draft 25: a dark bento with placement, overview and research tabs, recruiter logos, headline numbers, a Khelo India story and 530+ international collaborations
Draft 25: Dark, tabbed and dense with proof: recruiters, numbers, sport, partners.

Six months

Two full redesigns, absorbed

  1. April

    Day 0 draft approved

    Fifteen sections in twelve hours, approved by the chancellor on first sight.

  2. April, week 1

    System and architecture

    Design system, wireframes, stack and CMS decisions, ready for the build.

  3. May

    A team of five

    Two frontend engineers (tokens and components; pages), DevOps, and CMS and backend.

  4. April to June

    The landing page, every day

    Daily reviews, often with two managers asking for opposite things. Most changes were sorted within a day.

  5. June

    “Make it a story”

    Management wanted the boxy site as a storyline. Grids came off, corners rounded, three sky-high story sections added.

    Redesigned in 1 day, live in 2

  6. June

    Twenty thousand papers

    A research explorer that maps every publication on the landing page without slowing it down.

  7. June to August

    From a page to a platform

    19 layouts carry 900+ pages: 300+ blog posts, 70+ programmes, 13 schools, on 180+ components.

  8. August

    “Too spacious”

    Fill it with data, strips and CTAs; move the dashboards inside. We already had that version drawn.

    Designed in 2 days, coded in a week

  9. September

    CMS, SEO and AWS

    Headless CMS, static builds on S3 and CloudFront, heavy film media, search and agent readiness.

  10. 31 October

    Handover

    The university’s own developers take over a CMS, a documented system and a codebase they can extend.

Why it held

Built to be changed

Two months in, management asked for a completely different feel. A site built page by page would have started over. Ours changed its tokens and components: the grid came off, corners rounded, spacing opened up, and three new story sections went in. The whole revamp took a day to design and two to ship on the test site.

Nested dark hexagons with soft bevels, drawn to rise behind the tradition section
A “Why CU?” diagram of cream hexagons joined by bridges, after the plan of the campus’s future hexagonal blocks

Details

Drawn from the campus plan

The university is building its future blocks as hexagons. I drew that plan into two elements: nested hexagons that rise behind the tradition section as you scroll, and a “Why CU?” diagram after the master plan, which lived in the design until draft 15.

The programmes section: filter pills, a Microsoft B.Tech programme open in the middle with its format, duration and deadline, and the neighbouring programmes folded into vertical tabs on either side
Programmes: the open one in the middle, its neighbours folded into tabs
The programmes menu: collaboration, undergraduate, postgraduate and PhD on the left, co-created programmes with PwC, IBM, SAS, Microsoft and Google in the middle, and the selected programme’s details and photo on the right
The programmes menu

Choosing with people

Why CU, in 30 drafts

Why CU, draft 8: numbered rows with a photo and a reason each, the numbers drawn in outline
Draft 08: Numbered rows, one reason each, in the boxed system.
Why CU, draft 14: the hexagon diagram on the left, a card with a photo and highlighted phrases on the right
Draft 14: The hexagon plan in the section, a card beside it for each reason.
Why CU, draft 19: four phone layouts of the same card, the text over, above or under the photo
Draft 19: Four phone layouts of the same card, put in front of the team to choose.
Why CU, draft 30: three tabs over a row of photo cards for mentorship, centres of excellence and the startup ecosystem
Draft 30: Shipped. Tabs and a row of photo cards: the most familiar pattern won.

The rooms

Two managers, one card

Many people had a say, and their ideas sometimes clashed over a single card. Each request got one of three answers: fix it now if it was a real flaw (rare); if it questioned how a section worked, explain the reasoning and show variants with the pros and cons of each; and where two asks clashed, find the version that served both. I was the team’s single voice in those rooms, and management came to leave those calls to me.

Research

Twenty thousand papers, one glance

Publications, 2021–26
19,803
Authors and co-authors
40,833
Journals and proceedings
4,258
Fields across 6 schools
35
  • Engineering and Technology: 4.2k in 10 fields
  • Computing and AI: 4.0k in 3 fields
  • Basic Sciences: 3.3k in 4 fields
  • Health and Life Sciences: 1.9k in 9 fields
  • Pharmaceutical Sciences: 975 in 4 fields
  • Management, Law and Humanities: 896 in 5 fields

The shipped research map, rebuilt: each tile a school, sized by what it publishes

The special request

A research map on a landing page

The university wanted its whole research record on the landing page, as a graph you could travel through, not a number. I argued a canvas is hard for a first-time visitor and heavy for a busy page. The first version was a citation graph over every paper, backed by a graph database, that never made the page lag. When management later asked for something simpler, the graph moved inside and the landing page got this map.

The first research explorer on a phone: a node graph of papers linked by citations, a 3D and 2D switch, and publication, patent and citation counts
The first explorer, on a phone

Video: A prototype of the placement section: the package chart grows, cards expand into a year-by-year record of recruiters, and a row of placed students slides in

Placement dashboard, prototyped in motion before it was built
A full programme page, top to bottom: hero, key facts, about, curriculum, placements, fees, why this programme, research, articles, FAQ, how to apply and the footer
One of 70+ programme pages, all from one layout
900+
Pages
19
Layouts
180+
Components
1M
Visitors a month, sized for

Architecture

Static, and the CMS still works

Next.js exported to static files on S3 behind CloudFront: no server renders a page for a visitor. Content lives in a headless CMS. Publishing rebuilds the site and invalidates the cache, and the CMS can change words, links and images but never layout. Every field falls back to the site’s own copy, and a build that fails leaves the last good version live.

Performance

The heaviest page, the lightest load

MeasureCU Lucknowculko.incuchd.inMasters’ Union
DOM elements9,1393,3934,21211,190
Requests78197235772
Requests per 1k elements8.558.155.869.0
Transferred3.26 MB3.64 MB4.09 MB73.29 MB
JS execution0.80 s2.99 s1.87 s3.92 s
Main-thread work3.19 s6.46 s5.84 s12.21 s

Controlled Lighthouse benchmark, mobile medians, 17 Sep 2026. culko.in and cuchd.in are the university’s older sites.

97
Lighthouse performance, in the browser
78
PageSpeed mobile, median of 11 runs
100
SEO
0
Third-party requests

Honest numbers

Rich, and still fast

The page carries more than twice the elements of the university’s older sites, with the animation and interaction intact, and still makes a third of their requests and runs a fraction of their JavaScript. We report PageSpeed as a median, not a best run (72 to 87 across eleven), and name the next target: mobile LCP.

The international section: a strip of partner university crests, and a photo card flanked by vertical tabs that open the next story
A milestone card: a photo from the AI Impact Summit 2026 beside a headline in italic serif red and two small data cards
The news section: a lead story about the Campus Tank launch, two smaller stories, and vertical tabs for celebrity news and academic archives
The innovation and startups section in its storyline draft: a dark grid of incubation support, investor meet, seed support and grant connect, with venture photos between them
Innovation and startups, storyline draft

Leading

Always two steps ahead

With a team we planned for the worst case: costs, changes and the next redesign, before anyone asked. When a section I had designed came back from the build looking wrong one night, I redesigned it, rewrote it, made it responsive and tested it before morning, so nobody lost a day to it. Six months, hundreds of calls, no missed deadline.

The road not taken

Drawn, loved, not shipped

Some designs never reached the code: a hero with the application form beside the headline, and a section framed by the campus arches. They were part of how each decision was made.

An unused hero: the campus facade under a stormy sky with the application form beside the headline
An unused section: “Thrive amidst fortune” framed by the campus arches in warm light, with the four headline numbers under it

Change was the brief. The system was the answer.