Waitlist Gallery
Brand identity for Waitlist Gallery, a curated gallery and public leaderboard of real waitlist pages.
- Client
- Waitlist Gallery
- Year
- 2026
- Role
- Brand Designer
- Services
- Logo Design, Wordmark, Logo Grid, Launch Visuals, Motion
Waitlist pages worth stealing. Waitlist Gallery collects real waitlist pages from startups across AI, developer tools, design, fintech and more, ranks them on a public leaderboard, and lets anyone submit their own.
I designed the identity: the arch mark and the lockup with its construction grid, the launch visuals and the “browse the best. submit the rest.” strips.
The idea
Waitlist pages worth stealing
Before a product exists, its waitlist page is the whole brand. Waitlist Gallery gathers the good ones into one place to browse by category, ranks them on a public leaderboard, and only ever shows what is already public: it never touches anyone’s signup list.
The line
Two things to do here
Browse the best. Submit the rest. The site does two things, so the line says two things, and each word gets its own tile of colour, like pages pinned side by side on a gallery wall. Scroll and the two halves slide in from opposite sides and stack up around the mark.
The mark
An arch to walk through
The mark is an arch, the shape of a gallery doorway, with the letters drawn inside it in a single weight of line. The lockup sits on one unit: the mark four units wide and four and three-quarters tall, one unit of space, then the wordmark, with Waitlist set two units tall over a tracked-out GALLERY at one.
Real waitlists, real design.