Construct Computer
The mascot, app icon and launch visuals for Construct Computer.
- Client
- Construct Computer
- Year
- 2026
- Role
- Lead Designer
- Services
- Mascot Design, App Icon, Visual Language, Launch Creatives
Construct had to feel friendly enough to hand your inbox to and precise enough to trust with it. The identity is built around a soft glass mascot: four lobes and two eyes that work as the logo, the app icon and a character.
Around it sits a pale-blue, glassy visual language with an italic serif accent, carried from the app icon through to the Product Hunt launch.
The mark
A logo that can blink
The mark was drawn as a character from the start. It forms out of a swirl of blue, settles into its four-lobed shape and blinks awake. Two eyes do all the acting, so it never needs a mouth to show a mood.
Video: A swirl of blue settles into the Construct mascot, which blinks awake
Video: The mascot glances around while it waits
Video: The mascot squashes and spins while an agent loads
Soft enough to trust, sharp enough to notice.
Launch
One look from app icon to launch day
For the Product Hunt launch the same glass and gradient carried into a hero card and five feature cards, each with a single idea and the mascot close by. Construct was #1 Product of the Day.
- #1
- Product of the Day
- 374
- Product Hunt upvotes
- 200+
- Integrations